Mercato is an online supermarket specializing in organic, natural, and chemical-free products, with a social media strategy focused on product promotion and healthy lifestyle recipes. I was hired to produce Reels and TikTok content, specifically highlighting their granola and Healthy Pleasures nut butters. My work involved filming and editing short-form videos that matched Mercato’s clean, minimal visual identity while showcasing the products in an appealing, approachable way.
The goal was to create simple yet engaging content that communicated freshness, health, and ease of use; reinforcing the brand’s values and supporting its digital marketing efforts across platforms.
