Ya No Te Conozco

project overview

Art Director for Moni Motes’ “Ya No Te Conozco,” a music video exploring the intimate backstage world of the artist. Designed her dressing room environment with personal objects, wardrobe pieces, and keepsakes that reflect her life beyond the stage.

project type

music video

year

2025

my role

art director

client

moni motes

For “Ya No Te Conozco,” I led the art direction, building a visual narrative centered on the personal, behind-the-scenes reality of an artist’s life. As a conceptual counterpart to the performance-focused video “Adiós,” this piece shifts into a quieter, more introspective space—the dressing room, where the public image fades and the artist reconnects with her private world. The environment was constructed using wardrobe elements, family photos, personal keepsakes, and everyday objects, each chosen to deepen the viewer’s understanding of Moni Motes beyond her onstage persona. My role involved shaping a lived-in atmosphere that felt authentic, intimate, and emotionally grounded, allowing the video to explore themes of identity, memory, and the contrast between performance and personal life.

For “Ya No Te Conozco,” I led the art direction, building a visual narrative centered on the personal, behind-the-scenes reality of an artist’s life. As a conceptual counterpart to the performance-focused video “Adiós,” this piece shifts into a quieter, more introspective space—the dressing room, where the public image fades and the artist reconnects with her private world. The environment was constructed using wardrobe elements, family photos, personal keepsakes, and everyday objects, each chosen to deepen the viewer’s understanding of Moni Motes beyond her onstage persona. My role involved shaping a lived-in atmosphere that felt authentic, intimate, and emotionally grounded, allowing the video to explore themes of identity, memory, and the contrast between performance and personal life.

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