Frecuencia Lavanda

My art direction work in Frecuencia Lavanda reflects a broad exploration of stylistic approaches, each session requiring a unique visual identity tailored to the artist and the narrative tone of their music. For Session n.2 with Jeudy García, I developed a concept rooted in classical Greek aesthetics, using a white-dominated palette, soft sculptural textures, and abundant greenery to create a serene world that felt timeless yet intimate. This environment emphasized purity, light, and organic form, supporting the emotional tone of the performance. For Session n.7 with the singer Flora, I shifted toward a more esoteric and theatrical palette, inspired by films such as The Love Witch and Beetlejuice. The set was designed as a witch’s shop, mixing bold colors, mystical symbols, and eclectic props to build a narrative-rich space aligned with her single “La Bruja.” This session also incorporated original 2D animations by Dani Anchía, integrated seamlessly into the environment to extend the visual storytelling beyond physical props. In Session n.11 with Nana Echeverría, the concept drew from the ambiance of antique shops. I curated a combination of vintage furniture and retro devices from different eras, layering textures and objects to evoke nostalgia while maintaining visual cohesion. To counterbalance the density of aged materials, I added a variety of plants to bring movement and life into the composition, resulting in a warm, atmospheric environment that complemented the performance's emotional quality. Across these sessions, my work involved developing thematic concepts, sourcing and designing props, collaborating with art and camera departments, and shaping each space to function aesthetically, narratively, and practically within a live-session context. These projects demonstrate my range as an art director—capable of creating environments that are stylistically diverse, technically precise, and deeply tied to the artists’ identities and songs.