For La Posada de Lía, an independent boutique hotel in Extremadura, I created a complete brand and visual identity system rooted in the elegance of Art Nouveau and the richness of local nature. The concept draws from organic shapes, flowing lines, and the region’s distinctive flora, blending these elements into a warm, bohemian aesthetic that reflects the hotel’s atmosphere and values. Central to the identity is the hotel’s iconic flower, reinterpreted through an illustrative approach that connects tradition with contemporary design. The branding includes logo development, typography exploration, and a cohesive visual language adaptable to signage, digital communication, and printed materials. The result is a timeless, nature-infused identity that strengthens the hotel’s character and guest experience.